for students to get a clear view about their proficiency & ace their respective exams
Role
Product Design
Company
Newton School
Platform
Web & mWeb
Timeline
1-2 months
The full deck covers process, navigation, stakeholder management, and everything in between.
Newton School is an Ed-tech platform that helps students to up-skill and prepare for various tech roles and help them get placed in top tech companies.
A structured flow that takes students from signup to enrolment in one of our NST Campuses across Delhi NCR, Pune & Bengaluru
Sign Up • NSAT EXAM • Interview • Campus • Counselling • Fee Payment • Enrollment
Last year’s Bachelor’s Timeline worked more like a rigid set of pages than a guided journey. The experience didn’t scale well as the season progressed—every new experiment, policy tweak, or college-specific change created ripple rework across the flow. The layout also under-utilized space, while key information like progress, prerequisites, and what comes next stayed buried or unclear. As a result, students struggled with basic journey awareness—where they are, how many steps remain, and why something is locked. Across last year’s season, these friction points translated into repeated confusion, high support dependency, and operational overhead. This year, with the season starting earlier and NSAT timelines moving up, we couldn’t afford the same cycle of patchwork fixes—so a structural revamp became necessary, not optional.
Objective:
To understand where students lose clarity and momentum
To assess the visibility and effectiveness of referrals, prep kits and additional add-ons
To evaluate whether a state-driven, modular timeline structure can reduce operational overhead
To understand pain points across other NST products
What did we observe:
Students lacked journey awareness
Support dependency was driven by confusion across stages
Referrals and prep had low contextual visibility
Mobile behaviour needed better design patterns as a lot of things were broken on mobile experience
Payment flows were broken (yet working but no trust) so students preferred to pay fees on campus instead of on the product itself
Rescheduling exam, interviews and counselling sessions was exhausting for the students as they had to manually connect with our team.
They had experienced better platform for a similar experience across our competitors
Additional methodology for research:
Audit of last year’s Bachelor’s Timeline to identify breakdown points across NST Timeline
Review of support logs and recurring tickets to quantify confusion-led friction (reschedule, attempt, device/proctoring).
Mobile usage and funnel to confirm mobile-first priority.
Stakeholder meetings with Ops, Business, and Legal to map dependencies & corrections
Competitor benchmarking to sanity-check structure, messaging, and stage clarity patterns.
glimpse of research
Core Admissions Timeline
So we made sure the proficiency level screens actually resembled a report that feels non-aggressive, shows the current proficiency of students and how it was calculated and finally nudge them towards generating their personalised study path.
1/8
Referrals on Admissionals Timeline
So we made sure the proficiency level screens actually resembled a report that feels non-aggressive, shows the current proficiency of students and how it was calculated and finally nudge them towards generating their personalised study path.
Experiments on Admissions Timeline
So we made sure the proficiency level screens actually resembled a report that feels non-aggressive, shows the current proficiency of students and how it was calculated and finally nudge them towards generating their personalised study path.
We thought about how we can onboard/nudge the user onto our core flow to help them improve their overall proficiency and learn more about where they stood.
Success Metrics & Impact
Please reach out to me at hey.iamshubhransh@gmail.com for detailed overview